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Panera Bread (1124)
Panera Bread Location
in Allen Park (MI)
3112 Fairlane Drive, Allen Park, MI 48101
(313) 441-9270
Panera Bread Location
in Ocean Township (NJ)
1100 Route 35, Ocean Township, NJ 07712
(732) 918-1000
Panera Bread Location
in Marlton (NJ)
500 South Route 73, Marlton, NJ 08053
(856) 797-0035
Panera Bread Location
in Florham Park (NJ)
187 Columbia Turnpike, Florham Park, NJ 07932
(973) 660-1801
Panera Bread Location
in West St Paul (MN)
1740 South Robert St. Suite 102, West St Paul, MN 55118
(651) 457-1230
Panera Bread Location
in Virginia Beach (VA)
2137 Upton Drive, Virginia Beach, VA 23454
(757) 430-9001
Panera Bread Location
in Urbandale (IA)
2839 86th Street, Urbandale, IA 50322
(515) 253-9223
Panera Bread Location
in Sparta (NJ)
25 Center Street, Sparta, NJ 07871
(973) 729-2270
Panera Bread Location
in Tulsa (OK)
5601 East 41st Street, Tulsa, OK 74135
(918) 663-1600
Panera Bread Location
in Columbus (OH)
3942 Townsfair Way, Columbus, OH 43219
(614) 416-2600
Panera Bread Location
in Oklahoma City (OK)
6410 Sw 3rd St, Oklahoma City, OK 73128
(405) 789-3972
Drive-thru
Panera Bread Location
in Longmont (CO)
425 Ken Pratt Boulevard, Longmont, CO 80501
(303) 702-1000
Panera Bread Location
in Boulder (CO)
1855 29th Street, Boulder, CO 80301
(303) 544-1800
Panera Bread Location
in Amherst (OH)
8000 Oak Point Drive, Amherst, OH 44001
(440) 985-2000
Panera Bread Location
in Newtown (CT)
228 South Main Street, Newtown, CT 06470
(203) 426-3977
Panera Bread Location
in Derry (NH)
19b Manchester Road, Derry, NH 03038
(603) 432-3056
Drive-thru
Panera Bread Location
in Blue Ash (OH)
11033 Reed Hartman Highway, Blue Ash, OH 45242
(513) 793-1323
Panera Bread Location
in Hermitage (PA)
2390 East State Street, Hermitage, PA 16148
(724) 346-6242
Panera Bread Location
in Shrewsbury (NJ)
1050 Broad Street, Shrewsbury, NJ 07702
(732) 935-1600
Panera Bread Location
in Anderson (SC)
103 Station Road, Anderson, SC 29621
(864) 226-5300
Drive-thru
Panera Bread Location
in Madison (WI)
3416 University Avenue, Madison, WI 53705
(608) 442-9994
Community Room
Panera Bread Location
in Naples (FL)
13555 Tamiami Trail North, Naples, FL 34110
(239) 593-4001
Panera Bread Location
in Bellevue (NE)
10503 South 15th Street, Bellevue, NE 68123
(402) 408-2900
Panera Bread Location
in Westchester (IL)
11215 West Cermak Road, Westchester, IL 60154
(708) 409-9910
Panera Bread Location
in Elizabethtown (KY)
115 Towne Drive, Elizabethtown, KY 42701
(270) 737-0250
For ten years the businessman Ron Shaikh turned Panera Bread into one of the largest networks of cafes in the U.S. market, while the rate on franchising and loyalty helped to increase sales by five times.
The largest U.S. business publications have repeatedly called Panera Bread one of the fastest growing U.S. companies. In the 2006 survey agency TNS Intersearch showed that customer loyalty of network is the highest in the industry. Ron Shaikh repeatedly nominated for the award of different organizations as a "businessman of the year". What is the secret of success? It is in positioning, skillful work with buyers, successful franchising thirty-years’ experience of Sheikh, the veteran of the U.S. grain industry.
It all began in 1978, when Shaikh, only received an MBA at Harvard Business School, began working in the Boston Network Original Cookie. The company preferred to open new locations in the large shopping centers, while Ron was sure it would be more useful to rely on a cafe in the city center. Unable to find a common language with their masters, Shaykh retired and opened his own point of selling cookies: borrowed money from father and hired a couple of assistants. The first six months have flown by quickly. There was much to do, but the income was quite suited the businessman. He still wanted more.
"Business - as a sculpture: you create something in three dimensions ... But I needed the other dimensions" - Shaikh laughs. It was necessary to expand. Then Au Bon Pain appeared, which included three cafes, who sold cakes. After some persuasion, the owner Bon Pain Louis Kane agreed to sell its stake in the business, and the companies merged.
For several years, Shaikh meticulously developed every aspect of business of the new company. For example, remarked, that no one buys pastries until noon. Then the Shaykh decided to include croissants in the menu. Immediately there appeared early morning shoppers. Then Ron took up staff: "I needed people who would have cared about my business. I once met a girl in one of our cafe and noticed that the wife of one of the managers was washing dishes in the kitchen so there were not enough workers. And I had to roll up the sleeves and took up the sponge ... I did not remember the name of the girl, but that manager now is one of the directors of Panera Bread locations».
To better understand the customer, the businessman worked at the box office himself. Once (it was in 1984), the buyer asked him to cut the bread into two pieces, then put in the middle the ham, bought in a nearby store. Shaikh took only a few seconds to realize that it was enough on bread and baking. In the menu of Au Bon Pain sandwiches, soups and salads appeared immediately.
The company has grown rapidly. Instead of the first four cafes it had come more than 250 Panera bread locations in major cities of the east coast of the United States: Boston, New York, Washington DC. In 90s Au Bon Pain tried to buy the Giants - PepsiCo, Sara Lee and many others.
In big cities things went well. Then Shaikh met with the founder of Network St. Louis Bread Ken Rosenthal and offered him 23 million dollars for his business. Rosenthal agreed and used the money to open more franchise café Au Bon Pain. Shaikh also had the opportunity to return to the small towns of the Midwest. But alas, the revenues did not grow as fast as we would like. And the businessman again rolled up his sleeves. At this time, he began studies of the market.
It turns out that Americans do not want the same food and ready to give up junk food in favor of something special. Shaykh immediately began a total rebranding. For two years he worked on the bread, the most appropriate customer tastes, had a redesign of outlets and the brand changed to Panera - "bread basket." The strategy worked: sales increased by several times.
In 2004, the skeptics were talking about the possibility of falling sales of Panera Bread: America took the idea of low-calorie diets. But the Shaykh found the way out.
Today, it can be found more than 1100 Panera Bread locations, and about 300 of them work on their own. The rest cooperate as franchisee of partners. And most importantly, the scale and fame of the company's business made it entrance into profitable contracts with smaller networks.
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