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Panera Bread (1124)
Panera Bread Location
in California (MD)
45250 Worth Avenue, California, MD 20619
(301) 863-8305
Panera Bread Location
in Old Bridge (NJ)
3809 Us Highway 9, Old Bridge, NJ 08857
(732) 591-7425
Panera Bread Location
in Boston (MA)
401 Park Drive #8, Boston, MA 02115
(617) 247-0174
875 Bethel Road, Columbus, OH 43214
(614) 457-6800
Community Room
Panera Bread Location
in Rockaway (NJ)
395 Mount Hope Avenue, Rockaway, NJ 07866
(973) 328-2020
Panera Bread Location
in Charlottesville (VA)
1121 Emmet Street N, Charlottesville, VA 22903
(434) 245-6192
Panera Bread Location
in Johnstown (PA)
400 Town Centre Drive, Johnstown, PA 15904
(814) 619-0166
Panera Bread Location
in Frederick (MD)
1700 Kingfisher Drive, Frederick, MD 21701
(301) 663-9406
Panera Bread Location
in Worthington (OH)
85 Worthington Mall, Suite 120, Worthington, OH 43085
(614) 785-9600
Panera Bread Location
in Auburn (NY)
6 Plaza Drive, Auburn, NY 13021
(315) 252-8183
Drive-thru
Panera Bread Location
in Amherst (NY)
8200 Transit Road, Amherst, NY 14221
(716) 636-4705
Panera Bread Location
in Dearborn (MI)
22208 Michigan Avenue, Dearborn, MI 48124
(313) 274-3301
Panera Bread Location
in Ramsey (NJ)
1300 State Route 17, Ramsey, NJ 07446
(201) 236-6300
Community Room
Panera Bread Location
in Miami Gardens (FL)
18538 Nw 67th Avenue, Miami Gardens, FL 33015
(305) 558-9035
Panera Bread Location
in St Paul (MN)
2056 Ford Parkway, St Paul, MN 55116
(651) 699-5035
Panera Bread Location
in North Babylon (NY)
1258 Deer Park Avenue, North Babylon, NY 11703
(631) 254-2580
Panera Bread Location
in Chesterfield (MI)
51490 Gratiot Avenue, Chesterfield, MI 48051
(586) 598-5728
Panera Bread Location
in Mobile (AL)
750 Schillinger Road South, Mobile, AL 36695
(251) 634-9604
Panera Bread Location
in Florence (KY)
7150 Houston Road, Florence, KY 41042
(859) 371-9010
Panera Bread Location
in Tulsa (OK)
5601 East 41st Street, Tulsa, OK 74135
(918) 663-1600
Panera Bread Location
in Wilmington (MA)
228 Main Street, Wilmington, MA 01887
(978) 658-3074
Community Room
Panera Bread Location
in West St Paul (MN)
1740 South Robert St. Suite 102, West St Paul, MN 55118
(651) 457-1230
Panera Bread Location
in Pittsburgh (PA)
1900 Greentree Road, Pittsburgh, PA 15220
(412) 572-3480
Panera Bread Location
in Findlay (OH)
1971 Tiffin Avenue, Findlay, OH 45840
(419) 422-3260
Panera Bread Location
in Wichita (KS)
420 South Ridge Road, Wichita, KS 67209
(316) 247-7833
For ten years the businessman Ron Shaikh turned Panera Bread into one of the largest networks of cafes in the U.S. market, while the rate on franchising and loyalty helped to increase sales by five times.
The largest U.S. business publications have repeatedly called Panera Bread one of the fastest growing U.S. companies. In the 2006 survey agency TNS Intersearch showed that customer loyalty of network is the highest in the industry. Ron Shaikh repeatedly nominated for the award of different organizations as a "businessman of the year". What is the secret of success? It is in positioning, skillful work with buyers, successful franchising thirty-years’ experience of Sheikh, the veteran of the U.S. grain industry.
It all began in 1978, when Shaikh, only received an MBA at Harvard Business School, began working in the Boston Network Original Cookie. The company preferred to open new locations in the large shopping centers, while Ron was sure it would be more useful to rely on a cafe in the city center. Unable to find a common language with their masters, Shaykh retired and opened his own point of selling cookies: borrowed money from father and hired a couple of assistants. The first six months have flown by quickly. There was much to do, but the income was quite suited the businessman. He still wanted more.
"Business - as a sculpture: you create something in three dimensions ... But I needed the other dimensions" - Shaikh laughs. It was necessary to expand. Then Au Bon Pain appeared, which included three cafes, who sold cakes. After some persuasion, the owner Bon Pain Louis Kane agreed to sell its stake in the business, and the companies merged.
For several years, Shaikh meticulously developed every aspect of business of the new company. For example, remarked, that no one buys pastries until noon. Then the Shaykh decided to include croissants in the menu. Immediately there appeared early morning shoppers. Then Ron took up staff: "I needed people who would have cared about my business. I once met a girl in one of our cafe and noticed that the wife of one of the managers was washing dishes in the kitchen so there were not enough workers. And I had to roll up the sleeves and took up the sponge ... I did not remember the name of the girl, but that manager now is one of the directors of Panera Bread locations».
To better understand the customer, the businessman worked at the box office himself. Once (it was in 1984), the buyer asked him to cut the bread into two pieces, then put in the middle the ham, bought in a nearby store. Shaikh took only a few seconds to realize that it was enough on bread and baking. In the menu of Au Bon Pain sandwiches, soups and salads appeared immediately.
The company has grown rapidly. Instead of the first four cafes it had come more than 250 Panera bread locations in major cities of the east coast of the United States: Boston, New York, Washington DC. In 90s Au Bon Pain tried to buy the Giants - PepsiCo, Sara Lee and many others.
In big cities things went well. Then Shaikh met with the founder of Network St. Louis Bread Ken Rosenthal and offered him 23 million dollars for his business. Rosenthal agreed and used the money to open more franchise café Au Bon Pain. Shaikh also had the opportunity to return to the small towns of the Midwest. But alas, the revenues did not grow as fast as we would like. And the businessman again rolled up his sleeves. At this time, he began studies of the market.
It turns out that Americans do not want the same food and ready to give up junk food in favor of something special. Shaykh immediately began a total rebranding. For two years he worked on the bread, the most appropriate customer tastes, had a redesign of outlets and the brand changed to Panera - "bread basket." The strategy worked: sales increased by several times.
In 2004, the skeptics were talking about the possibility of falling sales of Panera Bread: America took the idea of low-calorie diets. But the Shaykh found the way out.
Today, it can be found more than 1100 Panera Bread locations, and about 300 of them work on their own. The rest cooperate as franchisee of partners. And most importantly, the scale and fame of the company's business made it entrance into profitable contracts with smaller networks.
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