The history of Dunkin Donuts began in 1948 when the founder of the Bill Rosenberg opened the first cafe in the American city of Quincy, Massachusetts (the first two-year institution operated under a different name, and the present name was established in 1950). A style of Dunkin Donuts was formed gradually: bright interior, small tables with soft chairs, a few dozen of donuts Donato, and muffins, freshly brewed coffee on the basis of eight of their own blends. In addition to coffee (espresso, latte, cappuccino, Americano), you can order a cold coffee, hot chocolate and tea.

The network now have 8835 Dunkin Donuts locations in 32 countries (Canada, USA, Bahamas, Honduras, Panama, Colombia, Ecuador, Peru, Chile, Spain, Germany, Turkey, Bulgaria, Lebanon, Saudi Arabia, Oman, UAE, Qatar, Kuwait, Pakistan, China, Korea, Taiwan, Thailand, Philippines, Malaysia, Singapore, Indonesia, New Zealand, and some dependent territories in the Caribbean). In addition, coffee Dunkin Donuts is served on planes American Airlines JetBlue, in many countries it can also be bought in supermarkets.

The owner of coffee Dunkin Donuts plans to raise $ 778 million during the SPO (secondary public offering) that will appeal to a much greater amount than the IPO of the company, writes The New York Times. Thus Dunkin Brands Group intends to place 26 million shares each .5 worth.

Last year, Dunkin Donuts has received nearly half a billion dollars from the sale of 25 million shares, worth . Its underwriters were JPMorgan, Morgan Stanley, Barclays Capital and Merrill Lynch.

Dunkin Brands Group, which was originally planned to offer more than 20 million shares, decided to take advantage of the increased optimism in the market and increase investor confidence.

The company, which besides Dunkin Donuts locations also owns a network of Baskin Robbins cafes, during the IPO received a good investment at the expense of investors of known brands. Shares of Dunkin rose by 46.6% on the first day of trading. After the economic crisis in Europe, investors appetite for risk was considerably weakened, however, shares of Dunkin has never dropped below its initial offering price of per share.

The American brand Dunkin Donuts has recently revamped its website. With a dual purpose: to serve its customers by providing information on local Dunkin Donuts, and make the site more alive through the dissemination of exclusive content.

As explained by Lauren Indvik in an article on Mashable.com, this new version of the site was largely inspired by the Facebook fans of the brand, wanting to know more about what is happening with the sign near their homes or their offices.

The brand also launched a blog called "Behind the Beans", while investing on Facebook, Twitter and YouTube. Dunkin Donuts intends to turn into full-fledged media by offering its own content. Videos around the menu "eating smart" are visible on Facebook and YouTube. "The videos on the web allow us to do things we would not do on television, to tell the story of the brand in a different way" said Dave Tryder, director of digital marketing among Dunkin Donuts locations. The brand now has over 3 million fans on Facebook!

Brian Zuk, communications expert, says epe the initiative is beneficial to more than one way for the brand. In a post was published on April 11 on his blog, he notes how the company creates the link with its customers. It also increases its presence on social networks and the web in general, and it also shows that Dunkin Donuts has things to say in terms of advice on nutrition and health.

It is understood, Dunkin Donuts is a brand of journalism. It publishes news about its world, delivers clients consulting, and maintains its relationship with them. By combining formats of entertaining and informative articles, journalism allows the brand to appeal to multiple audiences. Finally, it should be for all the sectors. Brian Zuk says, "It can also be applied to more serious topics such as health services. "What the big brands are getting into in any case is a sign that the brand is part of journalism increasingly in the media landscape. And that's good news!

Fast-food network has resorted to an unusual admission, trying to attract the attention of the most valuable audience – automobile travelers. As part of the summer campaign it launched a bright, happy site MyIcedCoffee.com. It not only talks about a new cold coffee drinks, which you can try in the Dunkin, but also invites to win prizes in online gaming and offers a special services for travelers.

Enter ZIP Code To Find Your Local Dunkin Donuts Coffeehouse.